MAKSQUIBS CINEMATHEQUE: HELVETICA (2007)

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Like just about everyone with an interest in the movies, I'm watching more films on DVD and going out to movie houses a lot less. Convenience trumps the better experience.
Of course, you lose audience interaction and the poor film now has to compete with all the comforts of home.
It's a bit like seeing Rembrandts & Titians in a book reproduction, or from posters with iffy color values, no texture or weight to the surface and the wrong dimensions . . . all while snacking on chips & soda. (Oops! You get that at your local cinema,too.)
The ease of instant movie gratification risks turning an art form (well, sometimes) into little more than low-grade eye-candy & mindfodder. So, maybe it's worthwhile to write a bit down on what we're all viewing, just to keep fully engaged.

DVDs: the latest opiate of the people meets the internet, where everyone's a critic.
God help us.

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Saturday, August 18, 2012

HELVETICA (2007)

A font freak’s delight! Gary Hustwit’s smartly handled documentary is both a celebration and a skeptical look at the dominant typeface of modernism, the one with the cool, clean design that’s made it our default font. Paradoxically bold & neutral, it’s a graphic design element that’s of our time & timeless. The interviewees, a pleasingly motley crew, don’t bury us with workshop jargon, using a focus that’s broad enough to cover a world’s worth of signage and narrow enough to explain the tiny variables that can affect popular reactions, irregardless of what the text is actually saying. The battle between HELVETICA boosters & naysayers isn’t exactly evenhanded, the negative spinsters put too much faith in ‘70s Pop-Rock album covers and the unreadable mixed fonts of alternative magazines, items that have dated with alarming speed. Still, there’s more fonts than can be found in this film’s philosophy.PAPYRUS, anyone?

SCREWY THOUGHT OF THE DAY: Ubiquitous as it undoubtedly is, does anyone dream in Helvetica?

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A last thought before we go.

Well, enough from me. But before we sign off, here's a great quote from Emile Zola's L'OEUVRE (THE MASTERPIECE), which is about painting rather than the yet to be invented medium of film, but which points a fine critical eye toward the whole idea of art criticism. It's a good, if chilly, thought to keep in mind, especially when you surf the net.

"Has it ever struck you that posterity may not be the fair, impartial judge we like to think it is?

"Suppose the artist's paradise turned out to be as nonexistent as the Catholics, and future generations prove just as misguided as the present one and persisted in liking pretty pretty dabbling better than honest to goodness painting. There are some accepted masterpieces for which I myself wouldn't give a twopenny damn.

"Classical training has given us a wrong view of everything and forces us to acclaim as geniuses a lot of fellows who are no more than well-balanced, facile painters, while what we might really prefer is the work of more emancipated but less even artists known only to an initiated few. Immortality at present depends entirely on the average, middle-class mind and is reserved only for the names that have been most forcibly impressed upon us while we were still unable to defend ourselves...

"Perhaps that's the sort of thing that's best left unsaid. It's certainly the sort of thing that gives me the shudders!"- Emile Zola

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Now Over 5500 Reviews and (near) Daily Updates!

Saturday, August 18, 2012

HELVETICA (2007)

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A last thought before we go.

DROP ME A LINE